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State of the Screens

Apple Deal Returns Former HBO Boss Richard Plepler to Spotlight

By January 10, 2020No Comments

Big news: Apple signed Richard Plepler’s new production company (Eden Productions) to a 5-year deal.

Key details for Richard Plepler:
1) 27 
years at HBO (1992-2017)
2) CEO since 2013
3) HBO won 160 Emmys while he was CEO

Hit shows released by HBO with Richard Plepler include:
1) 
Sex and the City
2) The Sopranos
3) Curb Your Enthusiasm
4) Game of Thrones
5) Veep

More #1: Apple bets big on Tinseltown’s top talent

More #2: Apple just put itself in position to be the next HBO

More #3: Can Apple Become the Google of Television?

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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