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State of the Screens

A TV Maverick Is Going All-In on a New Wireless Bet

By August 8, 2019No Comments

The big news: The #3 and #4 mobile carriers (T-Mobile and Sprint) are merging to take on Verizon and AT&T.  The Justice Department had a few requirements before approving the deal which included selling Sprints pre-paid business (Boost) to Dish Networks.

What dish is getting:
1) 9M pre-paid wireless subscribers from Sprint
2) 7 years of access to T-Mobile’s network while they build out their own

Wireless subscribers by carrier prior to merger:
1) AT&T – 160M
2) Verizon – 156M
3) T-Mobile/Sprint – 138M

Industry average monthly revenue per subscriber:
1) 2014 – $60.00
2) 2018 – $46.00
3) 2019 – $47.50

More #1: Dish chairman: We could have first 5G city up by late 2020

More #2: The lowdown on 5G in mid-2019: where it’s at with AT&T, Sprint, Verizon and T-Mobile

More #3: We Tested 5G Across America. It’s Crazy Fast—and a Hot Mess

Michael Beach

Michael Beach

Michael Beach is the Chief Executive Officer of Cross Screen Media, a media analytics and software company that enables marketers to plan, activate, and measure CTV and linear TV at the local level. Michael is also the founder and editor of State of the Screens, a weekly newsletter focused on video advertising that is a must-read for thought leaders in the advertising industry. He has appeared in such publications as PBS Frontline, The Wall Street Journal, The New York Times, Axios, CNBC and Bloomberg, and on NPR’s Planet Money podcast.

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