Average primetime audience for Winter Olympics:
1) 2018 PyeongChang — 19.8M
2) 2014 Sochi — 21.3M
3) 2010 Vancouver — 24.4 million
4) 2006 Torino — 20.2M
5) 2002 Salt Lake — 31.9M
6) 1998 Nagano — 25.3M

Flashback. Nobody seems to know how many people watch TV shows these days — and that should terrify the ad business

Total digital minutes (% of total):
1) Live — 1.85B (85%)
2) Total — 2.17B

Digital live minutes by year (% growth):
1) 2016–420M
2) 2018–1.85B (↑ 340%)

The measurement of total audience (TV + streaming) added 11% on average to the ratings.

90% of the ad buys were TV and streaming combined.

More:
1) NBA vs. Olympics: A Tale of Two Audiences

The NBA All-Star Game and the Olympics went head to head last Sunday. Below is the minute-by-minute viewership for each.

Interesting. Less than half of the audience for the NBA All-Star Game watched the Olympics at any point this year.

2) Could ESPN try and regain some NHL TV rights in the next round of contract negotiations?