‘Something enormous’: Inside Walmart’s ambitious streaming video plans

Walmart is preparing an ad-supported streaming service with middle America as the target audience.

Wow: Walmart accounts for close to 50% of all TVs sold in the United States!

Retail → Advertising: Amazon, Target, and Walmart are all making major moves into the advertising space. In addition to a potential streaming service, Walmart is pursuing “shoppable ads” and extending its audience/customer data to the Vudu streaming platform.

Flashback: Walmart Plans Competitor to Amazon’s Video Marketplace

More #1: Walmart goes from big-box stores to the small screen with Vudu ad network

More #2: Walmart Bets on TV Shows for Families, Date Night in Media Push

More #3: Target is courting advertisers with first-party data


Want the latest insights from around the video advertising industry?
Subscribe to our State of the Screens Newsletter.


Thank you

We have received your message and will be in touch shortly.


Contact Us