social

Social Networks’ Video Ad Revenues Balloon

Social video ad revenue according to eMarketer (YoY growth %):
1)
2017 — $5.7B
2) 2018 — $7.9B (↑ 39%)
3) 2019 — $9.8B (↑ 24%)
4) 2020 — $11.7B (↑ 19%)

Social video = Facebook: Facebook currently accounts for 84%of social video ad spend and their share is growing!

Facebook share of social video ad spend:
1)
2017–84%
2)
2018–86%
3)
2019–88%
4)
2020–87%

Flashback #1: Facebook closes the gap on TV advertising

Flashback #2: Facebook used to hate pre-roll video ads. Now it’s changing its mind.

Social video currently accounts for just under 1/3 of digital video ad spend.

Social share of digital video ad spend:
1)
2018–28%
2)
2019–29%
3)
2020–29%

TV still dominant: When TV is added to the mix the share of total video ad spend for social drops to 8%.

Social share of total video ad spend:
1) 2018–8%
2)
2019–10%
3)
2020–11%

Facebook share of total video ad spend:
1) 2018–7%
2)
2019–8%
3)
2020–9%

Listen: eMarketer breaks down the latest social video ad trends in their Behind the Numbers podcast.

More #1: Facebook takes on YouTube with more video advertising options

More #2: Facebook is going right after the $70 billion TV ad market — by adopting some of the TV industry’s sales techniques for Watch

More #2: Ad buyers question the quality of Facebook’s premium video ads

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