sling

Sling TV Hikes Price of Disney-ESPN Bundle to $25 Monthly, Launches Free Content for Ex-Subscribers

Price hike: Sling TV is the latest streaming pay-TV provider to raise prices since launch.

Why this is happening: For the most part, the streaming pay-TV providers are paying the same monthly cost to the networks (ESPN, etc.) as their traditional pay-TV counterparts. If the networks raise prices, then the pay-TV provider passes it along to the consumer.

Quote from Warren Schlichting — President @ Sling TV:
“We’ve been able to hold the price at $20 for three years. But programming costs go only one direction… At some stage, we needed to be healthy and viable.”

Loss leader? Some analysts believe that YouTube TV loses $5/month/subscriber due to the fact that it pays the networks ≈ $45/month/subscriber and only collects $40 from the subscriber.

The streaming wars monthly cost w/ increase since launch:
1) Hulu Live — $40
2) DirecTV Now — $40 (↑ $5)
3) Sling TV — $25 (↑ $5)
4) PlayStation Vue — $45 (↑ $5)
5) YouTube TV — $40 (↑ $5)
6) Verizon — TBD
7) Charter Spectrum TV Stream — $22
8) CenturyLink — $15
9) Comcast Instant TV — $18
10)
Philo — $16
11) Spectrum Choice — $25
12) AT&T WatchTV — $15
13) DirecTV TBD — $80

Streaming pay-TV providers by subscriber numbers (% of total):
1) Sling TV — 2.3M (39%)
2) DirecTV Now — 1.5M (25%)
3) Hulu Live — 800K (14%)
4) PlayStation Vue — 600K (10%)
5) YouTube TV — 300K (5%)
6) Other — 300K (4%)
7) fuboTV — 200K (3%)
8) Philo — 100K (1%)

Flashback #1: vMVPDs alone no threat to pay TV

More #1: vMVPDs Are Getting More Expensive. Here’s Why Consumers Might Be Okay With That.

More #2: Sling TV revamps its service with a price hike, new free tier & a la carte channels

More #3: Comparing the six major live TV streaming services for cord cutters

READ NEXT

Want the latest insights from around the video advertising industry?
Subscribe to our State of the Screens Newsletter.

logo

Thank you

We have received your message and will be in touch shortly.

logo

Contact Us