Big deal. The largest broadcast group is using comScore exclusively for local ratings.
Big moves:
1) comScore acquired Rentrak for $768m in 2016.
2) Sinclair is in the process of acquiring Tribune Media for $3.9B.
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Michael Beach
Big deal. The largest broadcast group is using comScore exclusively for local ratings.
Big moves:
1) comScore acquired Rentrak for $768m in 2016.
2) Sinclair is in the process of acquiring Tribune Media for $3.9B.
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