headphones

Share of Ear highlights: Q1 2018

Time spent with audio according to Edison Research:
1)
AM/FM radio — 47%
2)
Pandora — 5%
3)
Spotify — 4%
4)
Podcasts — 3%
5)
Other — 41%

Weekly reach for AM/FM radio according to Pew:
1)
2009–92%
2)
2011–93%
3)
2013–92%
4)
2015–91%
5)
2017–90%

Weekly reach for online radio:
1)
2009–17%
2)
2011–22%
3)
2013–33%
4)
2015–44%
5)
2017–53%
6)
2018–57%

Weekly reach for podcasts:
1)
2013–7%
2)
2015–10%
3)
2017–15%
4)
2018–17%

Flashback #1: BIA/Kelsey: Local Radio Ads Will Inch Up To $14.2B In 2017

Spend on local linear radio advertising:
1) 2016: $14.1B
2) 2017: $14.2B (↑ 1%)
3) 2018: $14.3B
4) 2019: $14.4B
5) 2020: $14.6B
6) 2021: $14.7B

Spend on local digital radio advertising:
1) 2016: $1.2B
2) 2017: $1.4B (↑ 17%)
3) 2018: $1.6B
4) 2019: $1.8B
5) 2020: $1.9B
6) 2021: $2.1B

Flashback #2: Nielsen 360 Study Finds Consumers Love Streaming Music, But Radio Still Strong

More #1: Amazon is ready to take on Apple and Spotify in streaming music

More #2: Public Radio Networks to Merge in Big Bet on Podcasts

More #3: Spotify tests letting listeners skip any ads they want, as much as they want

READ NEXT

Want the latest insights from around the video advertising industry?
Subscribe to our State of the Screens Newsletter.

logo

Thank you

We have received your message and will be in touch shortly.

logo

Contact Us