wcf

Sacre bleu! World Cup Final ratings drop in France’s morning of victory

English language viewers for World Cup final:

1) 2014–14.1M
2) 2018–12.5M (↓ 12%)

Spanish language coverage:
1) 2014 (Univision) — 9.2M
2) 2018 (Telemundo) — 5.5M (↓ 41%)

Share from streaming (% of total):
1) Fox — 552K (4%)
2) Telemundo — 130K (2%)

Bottom line: Linear TV viewership for sports is declining faster than streaming is growing.

Change in viewership (2014 vs. 2018):
1) Linear — ↓ 9.6M
2) Streaming — ↑ 682K

Share of viewership from streaming:
1) 2018 World Cup — 4%
2) 2018 Super Bowl — 1%

Potential impact of start time:
1) 2002 (7:00am) — 3.9M
2)
2018 (11:00am) — 11.8M
3) 1994 (3:30pm) — 14.5M

Recent championships:
1) World Cup Final — 11.8M
2) Stanley Cup Final (Game 6) — 6.6M

Flashback: World Cup TV Ad Sales Could Hit $600 Million

Estimated World Cup advertising:
1) Global — $2.4B
2) U.S — $600M (25% of total)

Quick math:
1) 7.6B
is the global population
2) 3.5B will watch World Cup from 200 different countries
3) 1 out of every 2.2 people on earth will watch part of World Cup

1B+ watched the 2014 finale between Germany and Argentina.

U.S. ad spend in 2014 (% of total):
1) Total — $523M
2) Univision — $336M (64%)
3) ABC/ESPN — $187M (36%)

Watch: The team at TV[R]EV break down which brands were winning during the World Cup.

More #1: Fox Losing Money on World Cup Without U.S. Team

World Cup TV rights fees:
1) 2010 + 2014 (ESPN) — $100M
2) 2018 + 2022 (FOX) — $400M (↑​ 300%)

More #2: Fox set a streaming record during the World Cup on Monday

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