Roku

Roku Surpasses 10 Billion Streaming Hours in Q3, Beats Earnings Expectations

Key numbers from Roku’s Q3 earnings:
1) 1.8M
 active accounts added
2) 32.3M total active accounts
3) 79% YoY increase in advertising revenue
4) 66% YoY increase in streaming hours/account

Roku active accounts (YoY growth):
1) 2016-Q3 – 11.3M
2) 2017-Q3 – 16.7M (↑ 48%)
3) 2018-Q3 – 23.8M (↑ 43%)
4) 2019-Q3 – 32.3M (↑ 36%)

Roku advertising revenue (YoY growth):
1) 2016-Q3 – $22M
2) 2017-Q3 – $58M (↑ 158%)
3) 2018-Q3 – $100M (↑ 74%)
4) 2019-Q3 – $179M (↑ 79%)

Roku advertising revenue per account (YoY growth):
1) 2016-Q3 – $1.97
2) 2017-Q3 – $3.44 (↑ 75%)
3) 2018-Q3 – $4.21 (↑ 22%)
4) 2019-Q3 – $5.55 (↑ 32%)

Roku total streaming hours (YoY growth):
1) 2016-Q3 – 2.4B
2) 2017-Q3 – 4.8B (↑ 100%)
3) 2018-Q3 – 6.2B (↑ 29%)
4) 2019-Q3 – 10.3B (↑ 66%)

Roku streaming hours per account (YoY growth):
1) 2016-Q3 – 212
2) 2017-Q3 – 287 (↑ 35%)
3) 2018-Q3 – 261 (↓ 9%)
4) 2019-Q3 – 319 (↑ 22%)

Roku advertising revenue per streaming hour (YoY growth):
1) 2016-Q3 – $0.009
2) 2017-Q3 – $0.012 (↑ 29%)
3) 2018-Q3 – $0.016 (↑ 35%)
4) 2019-Q3 – $0.017 (↑ 8%)

Quote from Anthony Wood – CEO @ Roku:
“We think eventually all TV will be streamed”

More: Roku is hot, but it may need to sell if it wants to take over the TV ad business

Video: How Will Roku-dataxu Change Advertising?: Forrester’s O’Connell

READ NEXT

Want the latest insights from around the video advertising industry?
Subscribe to our State of the Screens Newsletter.

logo

Thank you

We have received your message and will be in touch shortly.

logo

Contact Us