The stakes are higher than ever for political campaigns. As political marketers plot their winning midterm strategies, they’re embracing streaming TV as an essential channel to reach voters alongside traditional linear channels. But as more political campaigns ride the streaming wave, demand for premium OTT inventory is skyrocketing. Savvy political marketers must plan and secure inventory early.
This report unveils findings and offers insights on new data-driven innovations and smart buying strategies for building and executing effective streaming TV and digital video ad campaigns at the local level.
Key topics include:
- How to profile and effectively reach swing voters with video advertising
- How CTV will play an increasingly crucial role in maximizing reach
- Tips for allocating your video ad budget with maximum impact for the 2022 cycle