pwc

PwC: OTT Video Revenue to Climb to $30.6B in 2022

Revenue from advertising/subscriptions for OTT:
1)
2017 — $20.1B (↑ 15%)
2) 2018 — $22.6B (↑ 12%)
3) 2022 — $30.6B (↑ 9% YoY)

% change in OTT advertising according to Innovid:
1)
# of ad impressions — ↑ 178%
2)
# of advertisers — ↑ 30%

Flashback #1: Reaching the Elusive OTT Consumer

Wi-fi users that watched OTT content in February 2018 (% of total):
1) Watched OTT content — 59M (63%)
2) Did not watch OTT content — 35M (37%)

Flashback #2: Connected TV increases usage 75% from 2016 to 2017

Share of addressable advertising on TV according to Magna Global:
1) Connected TV — $1.4B (63%)
2) Linear/VOD — $815M (37%)

What is driving this change? Time spent with digital will pass TV globally in 2019 and domestically by 2020 according to Zenith.

Minutes/day in 2019 (global):
1)
Internet — 170.6
2)
TV — 170.3

Minutes/day in 2020 (U.S.):
1)
Internet — 274.0
2)
TV — 266.2

More #1: PwC: TV Networks Evolve As Buyers And Viewers Demand A More Digital Experience

More #2: Tubi TV Starts Streaming Some of Hulu’s Catalog for Free on Web and Mobile

More #3: Facebook has failed to build a business for publishers. Now it’s trying again with news programming.

READ NEXT

Want the latest insights from around the video advertising industry?
Subscribe to our State of the Screens Newsletter.

logo

Thank you

We have received your message and will be in touch shortly.

logo

Contact Us