Purina is testing an addressable TV (connected TV) solution made possible from a partnership between Nielsen Catalina and Innovid.
This combines purchase history from 90m+ households (Nielsen Catalina) with ad tech infrastructure from Innovid.
Purina is testing an addressable TV (connected TV) solution made possible from a partnership between Nielsen Catalina and Innovid.
This combines purchase history from 90m+ households (Nielsen Catalina) with ad tech infrastructure from Innovid.
Blog
Much of the conversation on cord-cutting is focused on consumers trying to save money.
Here are some drawbacks for high-end consumers:
1) Delay — Live content can be delayed by 30+ seconds
2) Choppy video — Digital cable is 60 frames per second vs. 30 for most streaming services.
3) No surround sound — Dolby Digital is not supported with most streaming services.
michaelbeach
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