Procter & Gamble Cut Up to $140 Million in Digital Ad Spending Because of Brand Safety Concerns

Sales: ↑ 2% against projection
Ad Spend: ↓ $100 — $140m

This is a good reminder that an ad that is never seen by a human has a tough time increasing sales.

More on this topic. ‘There’s a lot more crap than there is premium’: Buyers cast doubts on publishers’ pivot to video


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