Reaching voters and winning elections.
Helping political agencies find, reach, and persuade the voters that matter.
CSM’S FIVE-STEP SOLUTION
Voter contact starts with audience data.
Through our partnership with Battleground Data, we provide political agencies access to 500+ segments for custom universe building.
We deliver the same sophisticated modeling trusted by the largest campaigns to campaigns of every size. Don’t rely on broad demographic data. Build audiences using partisanship, turnout propensity, predicted vote method, and issue sentiment to reach the voters who matter most.
The models refresh continuously as polling and voter file data evolve. Your target voters become the foundation for everything that follows: media planning, buying, and measurement.
Know your target voter and where they can be reached.
Consumption habit data is central to our digital planning and optimization. Know exactly where your target is so you can increase voter reach at the optimal frequency. Additionally, we can unify the online & offline voter contact efforts by partnering with Battleground Impact to hit the voters who are not reachable on TV & CTV.
Better data means nothing with poor execution.
We give you the scale to reach voters everywhere across digital and streaming.
Every placement runs on premium inventory, with fully transparent reporting so you know exactly where your ads ran and who your ads reached. Our team handles the setup and execution to make it as easy as possible, and we can have your campaign live the same day you’re ready.
Political campaigns deserve to know exactly where every dollar went.
Our reporting suite is built around accountability.
- Pacing Dashboard: Daily visibility into delivery against campaign goals.
- App-Level Reporting: See which apps your ads ran on, delivered in a clean and actionable format.
- Fraud & Viewability Metrics: Verification that your ads were seen by real people in brand-safe environments.
- Audience Delivery Verification: Confirm impressions are reaching your actual target voters.
- Competitive Spend Data: Understand how your media investment stacks up against the opposition.
From cross-screen reach to real voter movement, our measurement closes the loop.
By unifying your campaign’s full footprint across TV and digital, you get a true picture of who you reached, how often, and who you missed. When margins are close, leaving voters unreached is not an option. But reach is the first step. Our brand lift studies, powered by Battleground Data, measure whether your campaign is actually shifting voter opinion. Pre and post-flight surveys are matched to the voter file and crosstabbed by segment, so you know exactly whose mind you moved.
HOW AGENCIES WIN WITH CSM
Every step of the way, we’re built around your agency’s success.
Win New Business
Walk into every pitch armed with audience data, viewership insights, and competitive intelligence that closes deals.
Plan with Confidence
Media plans, reach projections, and scenario comparisons built around your target voters.
Activate without Friction
Same-day launch capability, seamless audience onboarding, and a dedicated customer success team so nothing slows you down when it matters most.
Prove Results to Clients
Our performance and measurement reports are client-ready and built to give campaigns the answers they actually need.
BY THE NUMBERS
Our experience up and down the ballot speaks for itself.
17
PRESIDENTIAL RACES
58
U.S. SENATE RACES
242
U.S. HOUSE RACES
64
GUBERNATORIAL RACES
183
STATE SENATE RACES
300
+
STATE HOUSE RACES
POLITICAL RESOURCES
Insights and intelligence for the cycle ahead.
2026 Cycle: Video Consumption & Reach Report
2026 Cycle: Video Consumption & Reach Report
2026 Cycle: Political Video Spend Projections
2026 Cycle: Political Video Spend Projections
Agency Maximizes Presidential Primary Reach in Highly Inefficient TV Markets