livetv

Pew Research Center: Local TV News Fact Sheet

Pew Research Center does a deep dive on the State of the News Media with a specific focus on local news.

Local TV station revenue normally follows a cyclical pattern based on the political cycle.

Station Revenue by year (TV only):
1)
2010 — $19.4b
2)
2011 — $17.9b
3)
2012 — $20.3b
4)
2013 — $18.4b
5)
2014 — $20.0b
6)
2015 — $18.5b
7)
2016 — $20.6b
8)
2017 — $19.8b*
9)
2018 — $21.1b*

Digital revenue broke $1b for the first time in 2016.

Air time dedicated to news continues to grow (hours per day):
1)
2003–3.7
2)
2008–4.6
3)
2013–5.3
4)
2016–5.7 (↑ 54% since 2003)

More on this topic. Local Advertising Revenues Will See Double-Digit Increases, Surpass $174 Billion by 2021

Top platforms for $174b local spend (% of total):
1) Direct Mail: $37.1b (25%)
2) Local TV: $20.9b (14%)
3) Online / Interactive: $18.6b (11%)
4) Newspapers: $16b (11%)
5) Mobile: $16b (11%)
6) Local Radio: $15.6b (10%)

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