Pandora Taps Neustar To Build New CRM

Buying ads targeted directly to customer data (CRM) is coming to another major platform.

Neustar will be the onboarding partner.

What does this mean for advertisers?
1) More platforms will offer ad buying targeted directly to customer data.
2) The number of platforms/tools/vendors to accomplish this is going to grow to make execution more complex.

More on this topic. Podcast: Resolving LiveRamp’s Identity


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