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Pandora is buying a startup that’s trying to become the Google of audio advertising

Pandora is making a big move in the programmatic audio front with their acquisition of AdsWizz for $150M.

Flashback: Pandora Taps Neustar To Build New CRM

Quote from Roger Lynch — CEO @ Pandora:
“The internet breaks down broadcast models…There’s a multi-billion radio industry to be replaced someday. That’s not all going to go to subscriptions. So this is a very very large opportunity.”

More:
1)
Is tech finally killing radio? Don’t let iHeart’s bleeding fool you

2) The Three Issues Keeping Brands From Going All-In On Podcast Advertising

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