tvfootball

Overexposure, Not Anthem Protests, Blamed for NFL’s Ratings Woes

Is too much supply the main cause of the downward trend in NFL TV ratings?

The NFL makes roughly $7.3b each year from TV rights.

Ratings comparison (2017 vs.):
1)
2016: ↓ 5%
2)
2015: ↓ 15%

What about the anthem protests? Viewership in blue states is dropping faster than in red states.

Viewership decline:
1) Blue states: ↓ 10%
2) Red states: ↓ 9%

More on the NFL. ESPN Can’t Afford Monday Night Football Any More

Yikes!. Every pay-TV subscriber in the U.S. pays $21.50/year to watch Monday Night Football as a part of their monthly bill.

More on this topic. TV Ad Prices: Football Hikes, ‘This Is Us’ Soars, ‘Walking Dead’ Stumbles, ‘Empire’ Falls

READ NEXT

Want the latest insights from around the video advertising industry?
Subscribe to our State of the Screens Newsletter.

logo

Thank you

We have received your message and will be in touch shortly.

logo

Contact Us