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Nielsen Total Audience Report for 2018-Q2

Average time spent w/ media in Q2:
1)
2018-Q2–10h 24m
2)
2018-Q1–11h 6m
3)
2017-Q4–10h 47m
4)
2017-Q3–10h 30m

Average time spent w/ video:
1) 2018-Q2–5h 27m
2)
2018-Q1–5h 46m
3)
2017-Q4–5h 57m
4)
2017-Q3–5h 24m

Average time spent w/ video by screen (% of total):
1) Live TV — 4h 25m (81%)
2) OTT/Connected TV — 0h 40m (12%)
3) Desktop/Laptop — 0h 10m (3%)
4) Smartphone — 0h 8m (3%)
5) Tablet — 0h 4m (1%)

Daily hours of usage by age group:
1)
18–34–8h 08m
2)
35–49–10h 35m
3)
50–64–11h 49m
4)
65+ — 11h 35m
5)
18+ — 10h 24m

Share of media consumption from live TV:
1)
18–34–25%
2)
35–49–35%
3)
50–64–48%
4)
65+ — 60%
5)
18+ — 42%

% change since 2010 in time spent with TV (h/t: @ballmatthew):
1) 18–24 — ↓ 59%
2)
12–17 — ↓ 57%
3)
25–34 — 45%
4)
2–11 — 40%
5)
35–49 — ↓ 23%
6)
2+ — ↓ 19%
7)
50–64 — ↓ 1%
8)
65+ — ↑ 7%

More #1: How Do American Families Have Time to Watch 8 Hours of TV Every Day?

More #2: Nielsen’s Q2 Audience Benchmark Shows How Connected Devices Are Reshaping Media

More #3: Truth, Trust and the Future of Nielsen

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