Big news: Nielsen made another major announcement with the introduction of Nielsen ONE, which they describe as “the holy grail of measurement.”
Big question #1: What is Nielsen ONE?
Why this matters: The US video ad market is $100B+, but linear TV’s share of that continues to decline. Solving the entire puzzle is a top priority for marketers and networks alike.
Key details for Nielsen ONE:
1) Preview of data begins in 2021