net:nel

Nielsen Offers Broad Insight Into Netflix Ratings

Nielsen is going to start applying traditional TV-style measurement to Netflix shows.

Eight networks have signed up for the service including:
1) A+E Networks
2) Disney-ABC Television Group
3) Lions Gate
4) NBCUniversal
5) Warner Bros.

Netflix does not sell advertising. The above networks are going to use this data in their content licensing negotiations.

Previously on SOTS. Why the ‘End of TV’ Is Great for Facebook and Google

More on this topic. Madison Avenue Wants to Crash Netflix, Amazon

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