netflix-tv-mockup

Netflix tests pre-roll video ‘previews’ that are personalized to your interests

Netflix is currently running 30-second pre-roll ads promoting it’s own content.

This is the 2nd time that they have tested this feature and is similar to how HBO/Showtime both promote their own content prior to a show starting.

Could this be the groundwork for an advertising offering?

The average Netflix user watches 1h, 33m of content per day.

If we assumed a 16-minute ad load per hour (similar to TV), then each Netflix customer could potentially receive 48 30-second spots per day or 336 per week.

At a $25/CPM that would generate $1.20 in ad revenue per day or $37.20 per month.

The most expensive Netflix plan is currently $11.99 per month.

READ NEXT

Want the latest insights from around the video advertising industry?
Subscribe to our State of the Screens Newsletter.

logo

Thank you

We have received your message and will be in touch shortly.

logo

Contact Us