millenials

Millennials mostly watch TV after it’s aired

Millennials are more likely to watch time-shifted TV (DVR, video-on-demand, etc.) compared to consumers 35+.

% of TV viewing that is time-shifted:
1) 35+: 34%
2)
Millennials: 55%

% of consumers that watch live TV at least once per week:
1)
2014: 92%
2)
2017: 80%

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