Meet the sometime-streamer: TV watchers who sign up for one show — then cancel

Will HBO see a drop in streaming subscribers now that Game of Thrones is done until at least the end of 2018?

Quote from Glenn Hower — Senior Analyst @ Parks Associates.
“The churn numbers tend to be pretty high, indicating there are a substantial number of consumers subscribing to a service for a short time and then bailing out,”

Customer retention for streaming services:
1) Average — ≈ 1 year
2) Netflix — 3.5 years


Want the latest insights from around the video advertising industry?
Subscribe to our State of the Screens Newsletter.


Thank you

We have received your message and will be in touch shortly.


Contact Us