Mandatory Credit: Photo by AP/REX/Shutterstock (9027795e)
Floyd Mayweather Jr. hits Conor McGregor in a super welterweight boxing match, in Las Vegas
Mayweather McGregor Boxing, Las Vegas, USA - 26 Aug 2017

Mayweather-McGregor Fight Busts Into Weekend’s Top 10 With $2.6M Saturday Night On The Big Screen

The Mayweather-McGregor fight was another event that broke through the clutter with an estimated 500k+ U.S. households shelling out $100/each to view the match live.

Other key pay-per-view numbers:
$500m from U.S.
2) $200m from outside U.S.
3) $700m in Total

The fight was also in movie theatres on 532 screens:
1) $40
average ticket
2) 65k tickets sold
3) $2.6m in total $

The fight was the 3rd most watched movie theatre event on Saturday night:
Lionsgate’s The Hitman’s Bodyguard— $3.9m
New Line/Warner Bros.’ Annabelle: Creation— $2.8m
3) Mayweather-McGregor— $2.6m


Want the latest insights from around the video advertising industry?
Subscribe to our State of the Screens Newsletter.


Thank you

We have received your message and will be in touch shortly.


Contact Us