Martin Scorsese

Martin Scorsese’s biggest opening weekend ever was on Netflix — but there’s a catch

Key details for The Irishman over the initial week according to Nielsen:
1) 3.5 hours in length
2) 17.1M total viewers
3) 13.2M average minute audience
4) 3.9M total viewers on day one
5) 751K completed on day one
6) 19% completion rate on day one

FWIW: Netflix released its own viewer number of 26M.

Average minute audience over the initial week according to Nielsen:
1) Bird Box – 16.9M
2) The Irishman – 13.2M
3) El Camino – 8.2M

Netflix has three categories for movie viewers:
1) Starters – Watch at least 2 minutes
2) Watchers – Complete at least 70%
3) Completers – Finish movie

Completion % on day one, according to Nielsen:
1) The Irishman – 18%
2) Bird Box – 18%
2) El Camino – 11%

Media age of viewer:
1) The Irishman – 49
2) Netflix – 31

Video: Netflix Film Chief Scott Stuber Says Streamer Planning to Release More Audience Numbers

More #1: ‘The Irishman’ VFX Supervisor Details De-Aging De Niro in New Episode of ‘Behind the Screen’

More #2: Why Watching ‘The Irishman’ At Home Is Better Than In A Theater

More #3: Despite Controversy, ‘The Irishman’ Is Netflix’s Biggest Theatrical Release at Home and Abroad


Want the latest insights from around the video advertising industry?
Subscribe to our State of the Screens Newsletter.


Thank you

We have received your message and will be in touch shortly.


Contact Us