March Madness Generates Billions In Ad Spend

National TV ad spending on NCAA March Madness by year (% change YoY):
2013 — $1.12B
2) 2014 — $1.13B (↑ 1%)
3) 2015 — $1.19B (↑ 5%)
4) 2016 — $1.24B (↑ 4%)
5) 2017 — $1.28B (↑ 3%)

Long-term deal: CBS/Turner Broadcasting recently extended their media rights agreement with the NCAA through 2032 for $8.8B.

Quick math. $8.8B over 8 years is $1.1B/year. If we assume that ad revenue grows at 3%/year, then CBS/Turner Broadcasting will generate ≈ $11.7B in revenue over the 8-year span.

The games will be carried on the following networks:
1) CBS
2) TBS
3) TNT
4) truTV

90–95 different companies will advertise with the top-10 accounting for more than 1/3 of the total ($400M+).

All 67 games will be streamed through the March Madness app and available on 16 platforms including:
2) Android
3) Apple TV
4) Apple Watch
5) Amazon Fire TV
6) Chromecast
7) Roku

Streaming accounted for 181M hours of viewing in 2016.

More: How is the internet changing March Madness?


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