MLB Opener Crowd

Major League Baseball Swings Into Action (For Now)

Key details for shortened Major League Baseball season:
1) 60 
game regular season down 63% from 162
2) 
Each game has the same impact as 2.7 during a typical season

Video #1: Here’s a look at the virtual fans Fox is using for the Cubs-Brewers game at Wrigley Field. 

Worth your time: This CNN post has several fantastic photos showing how different this season already is.

Reminder: Professional baseball has been around 150+ years and played a season during the 1918 Spanish Flu.  Babe Ruth fell ill during the season, and many believe the had contracted the virus.

Big question: How big will viewership be this season?

The bull case for viewership: MLB Opening Night posted its largest viewership number in more than a decade.

Total viewers for MLB Opening Night (YoY growth) according to Sports Media Watch:
1) 2019 (BOS-SEA) – 1.2M
2) 2020 (NYY-WSH) – 4.0M (↑ 237%)

The bear case for viewership:  Sunday Night Baseball was down 25% vs. last year.

Video #2: ESPN sees largest ever audience for MLB opening night

More #1: Baseball is back. And it looks a lot different

More #2: The pandemic is accelerating the video gamification of sports

More #3: Slimmed-Down Baseball on TV Has Broadcast Workers Worried

READ NEXT

Want the latest insights from around the video advertising industry?
Subscribe to our State of the Screens Newsletter.

logo

Thank you

We have received your message and will be in touch shortly.

logo

Contact Us