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Magna: OTT Will Reach $2 Billion In 2018

OTT ad spend by year according to Magna:
1)
2017 — $1.4B
2)
2018 — $2.0B (↑ 40%)

Share of TV spend (% of total):
1)
Linear TV — $63B (96%)
2) OTT — $2B (3%)
3) Addressable TV — $800M (1%)

YoY digital ad growth by format:
1)
Social — ↑ 38%
2) Video — ↑ 27%
3) Search — ↑ 18%

U.S. video ad spend by year (% growth) according to eMarketer:
1)
2018 — $98B
2)
2019 — $103B (↑ 5%)
3) 2020 — $110B (↑ 7%)
4) 2021 — $114B (↑ 4%)
5) 2022 — $119B (↑ 4%)

Digital share of video ad spend by year:
1)
2018–28%
2)
2019–33%
3) 2020–37%
4) 2021–40%
5) 2022–43%

National ad market (% change) according to Magna:
1)
2017 — $194B (↑ 5%)
2) 2018 — $207B (↑ 5%)
3) 2019 — $212B (↑ 4%)
4) 2020 — $222B (↑ 3%)
5) 2021 — $224B (↑ 3%)
4) 2022 — $234B (↑ 3%)
5) 2023 — $237B (↑ 3%)

More #1: Has OTT Advertising’s Time Arrived?

More #2: Taking Connected TV Data from Academic to Action

More #3: Who Will Control Hulu After Comcast Acquires Sky?

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