Mandatory Credit: Photo by Jorge Lemus/NurPhoto/REX/Shutterstock (5470743h)
Green Bay Packers quarterback Aaron Rodgers (12) looks to pass during the second half of an NFL football game against the Detroit Lions in Detroit, Michigan
Green Bay Packers vs Detroit Lions NFL American football match, Detroit, America - 03 Dec 2015

Madison Avenue Predicts Football Viewership Will Drop Again This Year (EXCLUSIVE)

Variety surveyed ad buyers to get their take on where NFL TV ratings would land compared to last season.

Ratings last season were down 8% or roughly 1.4m people per game.

The chart below shows the survey estimates for 2016–17 and 2017–18 with the actual for 2017–18.

More on this topic. Here’s How the NFL Plans to Bounce Back From Last Year’s Ratings Drop

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