loreal

L’Oreal is changing its ads because you have no attention span

6-second ads are emerging as the de facto standard for the post 30-second world.

L’Oreal and Google announced a new partnership called “Media Bets” that will combine resources (staff, etc.) to further develop shorter ads.

L’Oreal is also considering 10-second ads for broadcast/cable TV.

READ NEXT

Want the latest insights from around the video advertising industry?
Subscribe to our State of the Screens Newsletter.

logo

Thank you

We have received your message and will be in touch shortly.

logo

Contact Us