Nielsen

Little Movement Atop New Nielsen DMA Ranks 

U.S. Television households, according to Nielsen (YoY growth):
1) 2018-19 – 110.2M
2) 2019-20 – 107.0M (↓ 3%)

Top 5 markets by total growth:
1) Indianapolis – ↑ 54K
2) Tucson (Sierra Vista) – ↑ 29K
3) Salt Lake City – ↑ 17K
4) Wilkes Barre-Scranton-Hztn – ↑ 16K
5) Phoenix (Prescott) – ↑ 15K

Top 5 markets by growth rate:
1) 
Tucson (Sierra Vista) – ↑ 7%
2) 
Indianapolis – ↑ 5%
3) 
Savannah – ↑ 4%
4) 
Youngstown – ↑ 3%
5) 
Wilkes Barre-Scranton-Hztn – ↑ 3%

Bottom 5 markets by total growth:
1) New York – ↓ 276K
2) 
Los Angeles – ↓ 131K
3) 
Washington, DC (Hagrstwn) – ↓ 131K
4) 
Houston – ↓ 93K
5) 
Seattle-Tacoma – ↓ 90K

Bottom 5 markets by total growth:
1) Juneau – ↓ 18%
2) 
Flint-Saginaw-Bay City – ↓ 16%
3) 
Fairbanks – ↓ 15%
4) 
Toledo – ↓ 13%
5) 
El Paso (Las Cruces) – ↓ 13%

More #1: Little Movement Atop New Nielsen DMA Ranks

More #2: The number of people in the average U.S. household is going up for the first time in over 160 years

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