Baby Shark Youtube

Kid’s Programming Goes Way Beyond Childs’ Play

What Tiny Screens is reading watching: Baby Shark Dance is now the most-watched YouTube video ever with 7.1B views!

Video: Baby Shark Dance

Flashback: ‘Sesame Street’ Moves to HBO Max in Five-Season Deal

FYI: Sesame Street is socially distancing…

Big question: How has kids’ screen time changed during COVID-19?

Quick answer: Quite a bit.

Weekly increase in kids screen time during COVID-19 according to eMarketer:
1) 6-10 hours – 37%
2) 1-5 hours – 24%
3) 11-15 hours – 23%
4) 16-20 hours – 7%
5) 20+ hours – 5%
6) 0 hours – 4%

More: How 2020 rocked the gentle world of children’s TV like never before


Want the latest insights from around the video advertising industry?
Subscribe to our State of the Screens Newsletter.


Thank you

We have received your message and will be in touch shortly.


Contact Us