Cord Cutting From TV

Is Cord Cutting Slowing Down?

Cord Cutting

QoQ change in pay-TV subscribers:
1) Traditional pay-TV – ↓ 646K
2) Streaming pay-TV – ↑ 70K
3) Total pay-TV – ↓ 576K

Total pay-TV subscriptions (YoY growth):
1) 2019-Q2 – 91.0M
2) 2020-Q2 – 85.9M (↓ 5%)
3) 2021-Q2 – 82.5M (↓ 4%)

Total broadband subscriptions (YoY growth):
1) 2019-Q2 – 100.0M
2) 2020-Q2 – 103.4M (↑ 3%)
3) 2021-Q2 – 107.4M (↑ 4%)

Traditional pay-TV subscriptions (YoY growth):
1) 2019-Q2 – 82.8M
2) 2020-Q2- 76.0M (↓ 8%)
3) 2021-Q2 – 70.7M (↓ 7%)

US MVPD Subscriber Percentage Q2 Change vs Q2 2016

Streaming pay-TV subscriptions (YoY growth):
1) 2019-Q2 – 8.2M
2) 2020-Q2 – 9.9M (↑ 20%)
3) 2021-Q2 – 11.7M (↑ 18%)

Big question: What is the breakdown for how everyone accesses TV/video?

US TV households by distribution platform according to eMarketer:
1) Cable/satellite – 68%
2) Over-the-air – 13%
3) Broadband only – 10%
4) vMVPD – 8%

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