Streaming is now the dominant platform for music consumption.
Usage up 76% year over year per Nielsen.
Streaming revenue for Forbes Celebrity 100 up 119%:
1) 2015 — $177m
2) 2016 — $387m
Musicians make just under $0.01 per stream.
14 artists from the Celebrity 100 generated 1b+ streams in 2016.
Awareness from streams leads to more $ from touring. The Weekend parlayed 5.5b streams into a $75m tour advance.
More Spotify numbers:
1) 50m paying subscribers (36% conversion rate)
2) $3.3b in revenue
3) $500m in profit