Michael Beach, Cross Screen Media CEO, comments on video advertising in a recent Media Post interview. Read the full article here.
“Michael Beach, CEO of marketing analytics firm Cross Screen Media: ‘A SVOD provider (Netflix, Amazon, etc.) will offer some type of intro package that is monetized through targeted advertising. This is one of the factors keeping digital video spend down since so much of the viewing time is ad-free. For example, 45%+ of CTV/OTT viewing is on either Amazon or Netflix. If any of that shifts, then that will open up a huge amount of ad inventory.’”