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In the Press: The political video ad boom is growing by billions

Michael Beach, Cross Screen Media CEO, comments on the 2020 political ad spending projections in a recent Axios interview. Read the full article here

 

“Why it matters: In total, political ad spend is expected to approach roughly $6 billion during the 2020 cycle accounting, according to Kantar. That means that political video ads will make up roughly 4.5% of the total U.S. video ad market and 17% of its entire growth, per Cross Screen Media CEO Michael Beach.”

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