Targeting

In Defense of Targeting

Worth the time: Jeff Jarvis makes an interesting point of who the winners and losers would be if Facebook removed political targeting.

Who benefits from targeting on Facebook:
1) 
Upstart/challenger candidates
2) Nascent movements
3) New/small businesses

Key point: Targeted advertising delivers greater relevance at a lower cost as opposed to mass media.

Why this matters: Facebook recently clarified their political ads policy ahead of the 2020 election, and “microtargeting” will be allowed.

Flashback #1: Trump’s general election brawl to drive record advertising

Flashback #2: Political ads are tricky to define in digital era

More #1: Here’s Why Facebook Won’t Do The Obvious

More #2: Lord of the Rings, 2020 and Stuffed Oreos: Read the Andrew Bosworth Memo

Read the full post from Andrew Bosworth here.

More #3: Facebook will make political ads optional for users

READ NEXT

Want the latest insights from around the video advertising industry?
Subscribe to our State of the Screens Newsletter.

logo

Thank you

We have received your message and will be in touch shortly.

logo

Contact Us