Ad Revenue

IAB forecasts slowing growth in U.S. digital ad revenue

Digital ad spend comparison (% growth) according to IAB/pWc:
1) 
2016-1H – $32.7B
2) 
2017-1H – $40.3B (↑ 23%)
3) 2018-1H – $49.5B (↑ 23%)
4) 2019-1H – $57.9B (↑ 17%)Share of spend by ad format:
1) Search – 45%
2) Display – 31%
3) Video – 16%
4) Other – 8%

Digital video ad spend comparison (% growth):
1) 2016-1H – $3.8B
2) 
2017-1H – $5.2B (↑ 37%)
3) 2018-1H – $7.0B (↑ 35%)
4) 2019-1H – $9.5B (↑ 36%)

Daily minutes spent with digital video:
1) 2015-1H – 62
2) 2016-1H – 71 (↑ 15%)
3) 2017-1H – 79 (↑ 11%)
4) 2018-1H – 89 (↑ 13%)
5) 2019-1H – 97 (↑ 8%)

Quick math on digital video:
1) Time spent – ↑ 8%
2) Ad spend – ↑ 36%
3) Ad revenue/hour – ↑ 26%

Mobile share of digital spend:
1) 2012-1H – 7%
2) 2013-1H – 14%
3) 2014-1H – 23%
4) 2015-1H – 30%
5) 2016-1H – 47%
6) 2017-1H – 54%
7) 2018-1H – 63%
8) 2019-1H – 69%

Mobile share of internet time spent:
1) 2018-1H – 72%
2) 2019-1H – 77%

More: Why Is Digital’s Ad Growth Decelerating: Explanations Abound, None Good

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