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IAB: Digital Ad Spending Rises 16%, But CPMs Fall 16%

Digital ad spend (YoY growth) according to IAB/PwC:
1) 2010 – $26.0B (↑ 15%)
2) 2011 – $31.7B  (↑ 22%)
3) 2012 – $36.6B  (↑ 15%)
4) 2013 – $42.8B  (↑ 17%)
5) 2014 – $49.5B  (↑ 16%)
6) 2015 – $59.6B  (↑ 20%)
7) 2016 – $72.6B  (↑ 22%)
8) 2017 – $88.3B  (↑ 22%)
9) 2018 – $107.5B  (↑ 22%)
10) 2019 – $124.6B  (↑ 16%)

Share of spend by ad format:
1) Search – 44%
2) Display – 31%
3) Video – 17%
4) Other – 8%

Digital video ad spend (YoY growth):
1) 2017 – $11.9B
2) 
2018 – $16.2B (↑ 36%)
3) 2019 – $21.7B (↑ 34%)

Mobile share of digital spend:
1) 2012 – 9%
2) 2013 – 17%
3) 2014 – 25%
4) 2015 – 35%
5) 2016 – 51%
6) 2017 – 57%
7) 2018 – 65%
8) 2019 – 70%

More: Digital Ad Spending Rises, As Digital Ad CPMs Fall Due To Pandemic Fallout

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