IAB-logo

IAB: Digital Ad Revenue on Pace For $85bn in (Another) Record-Breaking Year

Digital advertising (U.S. only) is on pace to hit $85B in 2017.

Digital ad spend comparison (% growth):
1) 1H-2016: $33B
2) 1H-2017: $40B (↑ 23%)

Mobile share of digital spend continues to skyrocket:
1) 1H-2012: 7%
2) 1H-2013: 14%
3) 1H-2014: 23%
4) 1H-2015: 30%
5) 1H-2016: 47%
6) 1H-2017: 54%

76% of the 9M local businesses (7M) are now buying digital advertising.

Digital video ad spend comparison (% growth):
1) 1H-2016: $3.8B
2) 1H-2017: $5.2B (↑ 37%)

Quote from David Silverman — Partner @ PwC:
“We should no longer think of the internet as mobile vs desktop, advertisers are simply following consumers, who live their lives online — whether on a smartphone during a commute, on a desktop at work, or on a tablet for entertainment in the evening. Digital is an intrinsic part of every American’s day.”

Share of spend by ad format:
1) Search: 47%
2) Banner: 31%
3) Video: 13%
4) Other: 9%

CPMs are increasing (% growth):
1) Banner: $15 (↑ 6%)
2) Video: $24 (↑ 5%)

Mobile ad prices are projected to rise 45% between 2017 and 2018!

Want the latest insights from around the video advertising industry?
Subscribe to our State of the Screens Newsletter.

logo

Thank you

We have received your message and will be in touch shortly.

logo

Contact Us