hulu3

Hulu Hikes Price of Live-TV Bundle to $45 Monthly, Drops VOD Plan With Ads to $6

Big news #1: Hulu is raising prices on its live TV service while lowering the price on the streaming video-on-demand offering.

Price change for Hulu Live (% change):
1)
Old — $39.99
2)
New — $44.99 (↑ 13%)

Price change for Hulu streaming video-on-demand (SVOD) service (% change):
1)
Old — $7.99
2)
New — $5.99 (↓ 25%)

Big news #2: Netflix is raising prices on both its standard and premium offering.

Price change for Netflix standard plan (% change):
1) Old — $10.99
2) New — $12.99 (↑ 18%)

Why this matters: First, it is important to remember that this Hulu package has ads compared to a Netflix offering that does not. Second, Hulu is probably seeing the same math as NBCUniversal where addressable video ads are extremely valuable. For example, if Hulu can generate $5/user/monthfrom advertising, then dropping the price by $2 makes total sense if they can grow their user base.

Video: Hulu Makes a Move to Lower Prices

More #1: Remind Us — Why Does Hulu Exist, Exactly?

READ NEXT

Want the latest insights from around the video advertising industry?
Subscribe to our State of the Screens Newsletter.

logo

Thank you

We have received your message and will be in touch shortly.

logo

Contact Us