Hulu Beyond ‘Handmaid’s Tale’: Execs and Stars on a Promising Yet Uncertain Future

Hulu is close to passing 20M subscribers (↑ 18% in 4 months).

Subscribers by service:
Hulu — 19.5M
Hulu w/ Live TV — ≈ 500K

Who will own Hulu if the Disney/Fox deal goes through?
1) Disney: 60%
2) Comcast: 30%
3) Time Warner: 10%

More local: Hulu w/ Live TV now offers 593 local broadcast stations (↑ 197% since August 2017).

Flashback #1: How Hulu Reinvented Itself For Live TV

75% of viewing on Hulu is done through a connected television.

Flashback #2: ‘Handmaid’s Tale’ Delivers for Hulu at the Emmys

More #1: New Nielsen numbers show the power of Netflix

Couch time: 361K people watched all 9 episodes (7.8 hours) of the second season of Stranger Things during the first day of release!

More #2: AT&T Misses Q1 Targets, as DirecTV Now Streaming Service Hits 1.46 Million Subscribers


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