cob

How Conan O’Brien and Other Top Hosts Are Tapping Into the Podcast Revolution

Weekly podcast listeners according to Edison Research (YoY growth):
1) 2013 – 19M
2) 
2014 – 22M (↑ 16%)
3) 2015 – 28M (↑ 27%)
4) 2016 – 36M (↑ 29%)
5) 2017 – 42M (↑ 17%)
6) 2018 – 48M (↑ 14%)
7) 2019 – 62M (↑ 29%)

Podcast advertising revenue by year (YoY growth) according to PwC:
1) 2015 – $106M
2) 
2016 – $169M (↑ 59%)
3) 2017 – $314M (↑ 86%)
4) 2018 – $479M (↑ 53%)
5) 2019P – $679M (↑ 42%)
6) 2020P – $863M (↑ 27%)
7) 2021P – $1.0B (↑ 21%)

Advertising CPMs for linear radio vs. podcast:
1) Podcast – $10 – $50
2) 
Linear Radio – $2 – $3

Podcast universe and growth:
1) 700K+ total series
2) 2-3K new series launched each month

Podcast: Americans’ Media Habits Continue to Shift

More #1: Podcasts get that VC cash

More #2: Spotify’s big bet on podcasts is starting to pay off

More #3: Apple Plans to Bankroll Original Podcasts to Fend Off Rivals

READ NEXT

Want the latest insights from around the video advertising industry?
Subscribe to our State of the Screens Newsletter.

logo

Thank you

We have received your message and will be in touch shortly.

logo

Contact Us