How Betting Will Change the Sports Media Business

What happened: The Supreme Court struck down a 26-year old federal law that kept sports betting outside of any state not named Nevada.

How big of a deal is this? Compare where Great Britain currently is versus the United States in terms of betting on sports.

Total population:
1) United States — 325M
2) Great Britain — 66M

Sports betting per person:
1) Great Britain — $302
2) United States (NV only) — $15

More #1: Legal Sports Betting: What it Would Mean for NFL TV Partners & Advertisers

Share of TV viewing for sports bettors:
Total viewers — 25%
Total minutes — 47%

More #2: How a Weakened ESPN Became Consumed by Politics

ESPN could be one of the biggest beneficiaries of legalized sports betting.

Big question: Will this drive sports rights fees even higher or was the anticipation of this ruling already priced into negotiations?


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