summertime

Hollywood’s Shaky Summer Box Office Points to Larger Issues

Summertime Blues: Despite record-breaking hits (Avengers: Endgame, etc.) annual movie ticket sales will most likely decline vs. 2018.

Why this matters: Summer accounts for as much as 40% of annual movie ticket sales.

Summer movie ticket sales (YoY growth) according to comScore:
1) 
2017 – $3.8B
2) 
2018 – $4.4B (↑ 15%)
3) 2019 – $4.3B (↓ 2%)

Annual movie ticket sales (YoY growth) according to Box Office Mojo:
1) 2010 – 1.3B 
2) 2011 – 1.3B (↓ 4%)
3) 2012 – 1.4B (↑ 6%)
4) 2013 – 1.3B (↓ 1%)
5) 2014 – 1.3B (↓ 6%)
6) 2015 – 1.3B (↑ 4%)
7) 2016 – 1.3B (↑ 0%)
8) 2017 – 1.2B (↓ 6%)
9) 2018 – 1.3B (↑ 6%)

Average ticket price (YoY growth):
1) 2010 – $7.89
2) 2011 – $7.93 (↑ 1%)
3) 2012 – $7.96 (↑ 0%)
4) 2013 – $8.13 (↑ 2%)
5) 2014 – $8.17 (↑ 0%)
6) 2015 – $8.43 (↑ 3%)
7) 2016 – $8.65 (↑ 3%)
8) 2017 – $8.97 (↑ 4%)
9) 2018 – $9.11 (↑ 2%)
10) 2019 – $9.01 (↓ 1%)

Quote from Chris Aronson – Former Distribution Chief @ 20th Century Fox:
“Pricing was never an impediment to going to the movies, and it is now…Streaming services have come along with such attractively priced entertainment that theaters can’t compete, except on a handful of event movies that people absolutely must see.”

The big question: Could variable pricing drive more ticket sales?

FYI: It is not just movie ticket sales that are down.

Entertainment choices down in 2019 vs. 2018:
1) 
Disney Theme Parks (tickets) – ↓ 3%
2) 
Broadway (tickets) – ↓ 3%
3) 
Movies (tickets) – ↓ 2%
4) 
National Parks (visits) – ↓ 1%

More #1: ‘Avengers: Endgame’ is now the highest-grossing film of all time, dethroning ‘Avatar’

More #2: How Will Movies (As We Know Them) Survive the Next 10 Years?

More #3: The Absurdities of ‘Franchise Fatigue’ & ‘Sequelitis’ 

READ NEXT

Want the latest insights from around the video advertising industry?
Subscribe to our State of the Screens Newsletter.

logo

Thank you

We have received your message and will be in touch shortly.

logo

Contact Us