Holiday Spending

Holiday spending bill: Most of us spend $1,000 or more on gifts, travel and goodies

Wow: The average American will spend $1,050 this holiday season on gifts, decorations, and travel.

Breakdown of average holiday spend (% of total) according to the National Retail Federation:
1) 
Gifts – $660 (63%)
2) Cards/Decorations – $230 (22%)
3) Travel/Other – $160 (15%)

The average holiday spend per person by year:
1) 
2009 – $783
2) 
2010 – $831 ( 6%)
3) 2011 – $878 ( 6%)
4) 2012 – $893 ( 2%)
5) 2013 – $902 ( 1%)
6) 2014 – $929 ( 3%)
7) 2015 – $953 ( 3%)
8) 2016 – $936 ( 2%)
9) 2017 – $967 ( 3%)
10) 2018 – $1,007 ( 4%)
11) 2019P – $1,048 ( 4%)

Total holiday spend by year (YoY growth):
1) 2009 – $503B ( 0%)
2) 2010 – $529B ( 5%)
3) 2011 – $553B ( 5%)
4) 2012 – $568B ( 3%)
5) 2013 – $584B ( 3%)
6) 2014 – $614B ( 5%)
7) 2015 – $633B ( 3%)
8) 2016 – $653B ( 3%)
9) 2017 – $687B ( 5%)
10) 2018 – $701B ( 2%)
11) 2019P – $728B ( 4%)

Source of holiday spend (% of total):
1) In-store – $565.3B (78%)
2) Online – $162.6B (22%)
3) Total – $727.9B

The anticipated change in spending, according to Gallup:
1) Same – 65%
2) 
More – 18%
3) 
Less – 16%

Podcast: Will US Retailers Ring in the First Trillion-Dollar Holiday Season?

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