Healthcare Advertising in the Era of Convergent TV
The competition for patients and healthcare consumers has never been more intense, and COVID-19 has raised the stakes. Patients are nervous about returning to healthcare facilities, and elective procedure revenues have dropped sharply. The expanding Convergent TV landscape presents a critical opportunity for healthcare marketers to address these challenges, even with tight budgets.
In this white paper, you will learn:
1. The three trends in convergent TV and what they mean for healthcare marketers
2. A unique approach to advanced targeting in a HIPAA-compliant way
3. Three strategies marketers can use to take advantage of these trends