Going gray: Sports TV viewers skew older

This study was conducted for SportsBusiness Journal by Magna Global.

An important note. Digital was not included.

Soccer has the youngest viewership with an average age of 40.

Quote from Ty Votaw — EVP, Global Business Affairs @ PGA Tour.
“When you go to, the median age is 55 and for our PGATour Live (over-the-top network), the median age is 20 years younger than on broadcast,”

Age change for sports on TV since 2006:
1) NASCAR +9
2) NHL +7
3) PGA +5
4) ATP +5
5) MLB +4
6) NFL +4
7) NBA +2
8) MLS +1
9) WTA +8


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